Why the Restaurant Firm Behind Fatburger and Johnny Rockets Is Embracing Bitcoin

Franchise owners of restaurant brands Johnny Rockets, Fatburger, Round Table Pizza, Great American Cookies and other FAT Brands entities can now pay Franchisee Royalty Payments in Bitcoin.

The listed fat brands (Nasdaq: FAT), with 18 different franchise concepts and more than 2,300 locations worldwide, said that the move “underlines its dedication to financial and technological innovation”.

‘Over the years, Bitcoin has been converted into a mainstream active and as a company we see great value in expanding our forms of payments for our franchisees, ”said Fat Brands Cooo Thayer Wiederhorn in a statement. He said that international franchisees in particular, who work in particular more than 20% of the restaurants.

“We look forward to using Bitcoin as an efficient tool for streamlining and simplifying the payment process,” added Wiederhorn.

Franchisees, or those of the fast, informal tube locations of thick brands, can pay franchise and development costs, as well as their royalty payments by sending Bitcoin to a “Crypto-portion of Business Account”, said a representative of Fat Brands, told Decodeer. At that time, big brands can decide whether he wants to sell or hold the Bitcoin for USD.

As for adding other payment options such as Ethereum or Solana, it could “possibly” happen in the future, a representative for big brands told Decrypt“But we start with Bitcoin.”

What about paying for a Fatburger or Milkshake from Johnny Rockets with Bitcoin?

“Potential, but not today,” they answered.

The overlap of cryptocurrency and restaurants has grown in recent years. In 2024 Blackbird on the Dining Rewards platform chain helped in bringing crypto payments For some of the most praised restaurants in New York. Plus fast food chains McDonald’s” Taco BellAnd Pizza Hut all have collaborations carried out in web3.

There is also a growing trend of listed companies that embrace Bitcoin as a Treasury reserve, popular through strategy (formerly MicroSstrategy) and his pronounced chairman Michael Saylor. His company now has around $ 44 billion in Bitcoin and the company’s model has inspired dozens of followers.

Published by Andrew Hayward