Titan Content Unveils 2GATHR Fan Engagement App on Avalanche

by shayaan

The 2GATHR Fan App is about to launch on Google Play and Apple App Store, opening up new ways for KPop fans to connect with their favorite artists. Fans can take part in daily missions, enjoy exclusive content, and collect digital items. The app runs on TITAN, a custom Avalanche blockchain built with AvaCloud, so it’s fast, transparent, and easy to use.

Key takeaways

  • 2GATHR Fan App lets fans join daily missions, access exclusive content, and collect NFTs.

  • TITAN, a custom Avalanche L1 powered by AvaCloud, provides fast, scalable, and transparent infrastructure.

  • Titan Content founder Nikki Semin Han brings leadership experience from SM Entertainment.

  • AtHeart, developed with Republic Records’ IMPERIAL Music, is central to the app’s launch.

  • Blockchain improves artist payouts and fan voting, solving outdated industry systems.

How the 2GATHR Fan App Empowers Fans

The 2GATHR Fan App puts fans at the center of KPop. It features daily missions, rewards for getting involved, and a community feel that makes every fan part of the story.

A key feature is the chance to own exclusive digital collectibles. Fans can collect limited-edition NFTs connected to AtHeart’s music, art, and performances, helping them form a closer connection with the group.

Avalanche and TITAN Power the Experience

The app runs on TITAN, a custom Avalanche blockchain built with AvaCloud. This makes it fast, scalable, and affordable for fans around the world.

John Nahas, Chief Business Officer at Ava Labs, praised the approach, saying that applications like 2GATHR prove how blockchain can deliver everyday value to consumers. The platform also improves essential industry processes such as artist payouts, voting, and event participation, replacing outdated systems with a more efficient, fan-first model.

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Titan Content’s Vision for KPop

Titan Content was founded by Nikki Semin Han, the former SM Entertainment CEO who helped shape acts like H.O.T., Girls’ Generation, and EXO. With 2GATHR, his vision is clear: merge KPop’s global reach with blockchain innovation to create a direct link between artists and fans.

Han emphasized this bold direction, stating: “We’re launching more than a group – we’re sparking a movement.” The company’s leadership team also includes CEO Katie Kang, CBO Dom Rodriguez, Chief Visual Officer Guiom Lee, and Chief Performance Officer Lia Kim, showing the depth of talent driving this mission.

AtHeart at the Center of 2GATHR

The debut of AtHeart, a seven-member group formed through global auditions, is closely tied to the launch of 2GATHR. Developed in partnership with Republic Records’ IMPERIAL Music, the group officially debuted on August 13, 2025, with their first EP Plot Twist.

Through the app, fans can track AtHeart’s rise, join community activities, and collect NFTs connected to major milestones. This model turns supporters into active participants, giving them proof of involvement from the start of the group’s journey.

The Future of KPop Engagement

The 2GATHR Fan App shows how culture and technology can move forward together. Fans are no longer just watching from the sidelines — they’re actively shaping the experience through participation and ownership.

By building TITAN on Avalanche with AvaCloud, Titan Content proves that blockchain can be easy, flexible, and fan-friendly. Based in Los Angeles, the company blends Korean roots with an American perspective, creating a new kind of global fan experience.

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Final Thoughts

The 2GATHR Fan App reflects Titan Content’s vision for KPop’s future by combining simple technology with features for fans. With AtHeart launching on this platform, Titan Content is building a place where music, fandom, and innovation come together. As the app and group grow, it could change how fans and artists connect worldwide.

nftnewstoday.com

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