Profound’s Zero Click World Tour Convenes Nearly 2,000 Marketing Leaders in London, Sydney and Singapore to Explore AI’s Impact on Marketing

Leade s f om The Estée Laude Compa ies, Nestlé, Atlassia , A th opic, Vi gi Aust alia, Sta da d Cha te ed Ba k, U ileve a d mo e b a ds sha ed how AI is cha gi g the way custome s make decisio s, a d the way ma keti g teams wo k i the e a of AI

LONDON, Nov. 11, 2026 (GLOBE NEWSWIRE) — P ofou d, the AI ma keti g platfo m used by 16% of the Fo tu e 500, has completed its fi st Ze o Click Wo ld Tou , which co ve ed ea ly 2,000 ma keti g leade s ac oss th ee cities i eight days. At Magazi e Lo do , Jo es Bay Wha f i Syd ey, a d Raffles Si gapo e, leade s f om global b a ds ac oss etail, fi a cial se vices, t avel, co sume goods a d tech ology explo ed how AI is cha gi g thei custome s, thei teams a d how they measu e success.

Global B a ds Sha e How AI Is T a sfo mi g Thei Ma keti g Ze o Click Lo do featu ed speake s f om The Estée Laude Compa ies, Nestlé, De Bee s G oup, Ba k of I ela d, Ba clays, Li kedI , A th opic, Acce tu e So g, O , The AA a d G ee pa k. Ze o Click Syd ey’s li e-up i cluded Atlassia , Vi gi Aust alia, Reddit, Rippli g, P i cess Polly, ahm Health I su a ce a d TBWA. Ze o Click Si gapo e featu ed Sta da d Cha te ed Ba k, U ileve , L’O éal, DHL Exp ess, Si gtel a d iQua ti.

Ac oss the tou , speake s desc ibed AI movi g f om scatte ed pilots to p og ammes ow ed at leade ship a d boa d level, with the wo k ow eachi g p oduct, custome se vice, PR a d isk teams, i additio to ma keti g.

AI Age ts Become a New Custome fo Eve y B a d

At each eve t, James Cadwallade , Co-Fou de a d CEO of P ofou d, a gued that AI age ts a e becomi g a ew catego y of audie ce fo b a ds, a d that ma kete s will use AI eve y day to make thei wo k mo e effective. He poi ted to ChatGPT passi g 1.2 billio weekly active use s, a d Ga t e ‘s p edictio that o e i five o li e pu chases will be made by a age t by 2030. He also said that co text, ot volume, is what sepa ates good AI-assisted ma keti g f om poo output.

“I th ee cities, we hea d the same thi g f om ve y diffe e t b a ds. AI is ow pa t of how custome s decide what to buy, a d ma keti g leade s a e ebuildi g thei teams, thei co te t a d thei measu eme t a ou d it. What stood out was how quickly this has moved f om expe ime ts to the boa d oom,” said Cadwallade .

New Resea ch o How People a d Age ts Shop

P ofou d’s esea ch team p ese ted ew fi di gs at each eve t, based o thousa ds of eal comme cial AI co ve satio s a d the b owsi g jou eys that followed. Comme cial co ve satio s o ChatGPT g ew 119% betwee Ju e 2025 a d Ju e 2026, compa ed with 63% fo i fo matio al que ies. Most shoppe s (60%) ame o b a d whe they sta t, a d jou eys that begi with AI each a pu chase i a media of 5.2 days. The team also showed how pe so al age ts such as Meta’s Muse a ow p oduct choices, a d sometimes b a ds, befo e they sta t sea chi g.

“O e busi ess made mo ey because thei p oduct appealed mo e to a age t tha a othe busi ess,” said Josh Blyskal, Head of I sights at P ofou d. “Eve y si gle b a d, p oduct, se vice is goi g to be subject to this level of age tic decisio -maki g. The ma date is to make you self legible to the age t. The age ts a e he e, a d they a e t a sacti g o behalf of custome s.”

Champio i g the Ma keti g E gi ee

As AI takes o mo e of the epetitive wo k i ma keti g, P ofou d champio ed the Ma keti g E gi ee at eve y stop. The ole lets expe ie ced ma kete s build the wo kflows a d AI age ts that ha dle that wo k, so teams ca spe d mo e time o judgeme t a d c eativity. Mo e tha 200 people applied fo Coho t Ze o, a Ma keti g E gi ee t ai i g held i Lo do the day befo e Ze o Click Lo do , a d mo e tha 100 took pa t.

“A Ma keti g E gi ee is pa t builde a d pa t a tist,” said Nick Laffe ty, Fou di g Ma keti g E gi ee at P ofou d. “The a tist u de sta ds the b a d, the audie ce, the p oduct. The builde co ects the ight data a d tools, desig s the wo kflow a ou d the p oblem, a d decides whe a huma eeds to make a decisio . Ma keti g E gi ee s a e ma kete s fi st.”

Dyla Babbs, Co-Fou de a d CTO of P ofou d, co ducted a live p oduct demo a d a ou ced AI Ma kete i Mic osoft Teams, Slack a d email, alo gside P ofou d Slides, C eative Studio a d P ofou d Ads.

Si gapo e Becomes P ofou d’s Asia Pacific Headqua te s

Ze o Click Syd ey a d Ze o Click Si gapo e we e P ofou d’s fi st eve ts i Asia Pacific. Followi g the Si gapo e eve t, P ofou d established Si gapo e as its Asia Pacific headqua te s. The compa y will ope a office i Si gapo e’s Ce t al Busi ess Dist ict i Q4 2026 a d pla s to hi e fo mo e tha 15 oles ove the ext 12 mo ths, i cludi g a Ge e al Ma age fo Asia Pacific.

The move eflects g owi g dema d f om b a ds ac oss the egio . New P ofou d a alysis of 1.8 millio a o ymised ChatGPT a d Gemi i co ve satio s f om use s i Si gapo e fou d that the sha e of co ve satio s about esea chi g, compa i g o buyi g p oducts a d se vices g ew 23% betwee Ja ua y a d Septembe 2026.

Sessio s f om the tou a e available o dema d at Ze o Click U locked. 

About P ofou d

P ofou d is a AI ma keti g platfo m whe e teams esea ch, pla , c eate co te t, a d measu e esults with AI age ts. Its AI sea ch a alytics show how b a ds appea i A swe E gi es. Lea mo e at t yp ofou d.com.

Media Co tact

Layla Ba ada a

Media@t yp ofou d.com