Metaplanet Buys Up Another $13.2 Million in Bitcoin Amid Crypto Market Rebound

Japanese investment firm Metaplanet Inc. has expanded its Bitcoin treasury to 3,050 BTC worth approximately $250 million, according to a March 12 regulatory filing.

The Tokyo-based company acquired 162 additional Bitcoin for ¥2 billion ($13.3 million), further solidifying its position among global corporate Bitcoin holders.

Metaplanet’s latest purchase comes as Bitcoin rebounded from a 24-hour low of $79,271 to change hands at $82,457, up 1% on the day according to CoinGecko. Bitcoin’s price was buoyed by renewed institutional demand and developments around potential U.S. regulatory clarity, even as broader markets and crypto ties to equities spell near-term turbulence.

CEO Simon Gerovich reported Wednesday past midnight that Metaplanet’s BTC yield—a key performance metric tracking Bitcoin accumulation relative to share dilution—reached 53.2% for Q1 2025, significantly exceeding the company’s quarterly target of 35%.

“BTC Yield is the most important metric for Bitcoin Treasury companies,” Gerovich tweeted, adding that the firm “will continue to work to maximize BPS,”  referring to the Bitcoin-per-share ratio driving its acquisition strategy.

Metaplanet’s Bitcoin strategy

Metaplanet’s systematic acquisition mirrors that of U.S. company Strategy, establishing the firm as a standout Bitcoin treasury operator in Asia. The company now controls some 0.015% of Bitcoin’s fixed supply and ranks 13th among the top 15 corporate holders globally.

The company’s average acquisition price stands at 12.6 million yen ($84,000) per Bitcoin, with an aggregate investment of 38.4 billion yen ($259.7 million) to date.

Last month, Metaplanet raised $25.9 million through zero-interest bonds to accelerate its Bitcoin purchases. Earlier in January, the firm laid out plans to reach 10,000 BTC by December 2025 and 21,000 BTC by 2026—an amount equal to 0.1% of Bitcoin’s maximum supply.

The company’s strategy serves as a hedge against Japan’s economic challenges, including currency depreciation and high national debt.

Despite a second intraday decline to  ¥148 per dollar, the Japanese yen has strengthened against the U.S. dollar into 2025, reaching a near five-month high as uncertainty builds up over President Trump’s tariff plans and growing recession fears driving demand for the safe-haven currency, according to industry data from Trading Economics.

Metaplanet shares closed at ¥3,630, up 8.68% on the day after nudging approximately 2.5% within an hour of the news breaking before the afternoon session, according to Financial Times data.