Brazilian Fintech Méliuz Launches Share Offering to Stack More Bitcoin

Méliuz sent his shares more than 8% on Friday after the Brazilian fintech announced A primary share of offer aimed at increasing up to 450 million Reais ($ 78.6 million) to buy more Bitcoin.

The cashback and coupon company, which is traded at the B3 -fair of Brazil under the Ticker Cash3, initially intends to offer 17 million ordinary shares to collect 150 million REAI’s ($ 26.2 million). The company even left room to expand the supply to 200%, so that the amount may triple if the demand arises.

The announcement marks the newest chapter in the transformation of Méliuz of a traditional fintech in what it calls the first Bitcoin Treasury Company in Brazil. Since March, when the company is a $ 4.13 million purchaseMéliuz has collected 320.2 BTC worth around $ 33.55 million at current prices.

Meliuz was one of the first Brazilian fintechs to offer Crypto -exposure to his customers. This new step is only part of a strategy to increase its involvement in the crypto industry.

“Instead of only allocating part of his cashes to Bitcoin as a cover against inflation or currency devaluation, the company has re -placed its goal to maximize the amount of Bitcoin per share,” the company said in a previous one rack About his strategy shift.

Markets seem to have priced the news. The stock of Méliuz is wildly waved in the past year than 217% in general since the beginning of 2025 at around 2.53 Reais per share, and climbs all the way to a multi-year High at around 11 Reais. Friday’s decrease brought the price to 8.13 Reais, with trade volume that hit 6.51 million shares while investors digged the dilution news.

Ray Nasser, head of the Latin -Arikika -arm from Handelsbureau Blockfills, previously told Decrypt That the company copied the strategy (formerly micro strategy) to get shareholders more value for money. “The company lost its relevance over the years and the share price fell,” he said. “Although it made a turnaround in 2024, it does what strategy is doing now, it is riding hype.”

The comparison with MicroStrategy is no coincidence. The American software company pioneered in the Bitcoin Treasury Playbook and collected 580,250 BTC – more than $ 60 billion in the cryptocurrency – through repeated capital increases. During Bull Runs, the shares of MicroSstratey Bitcoin itself surpassed, so that some have created a “Bitcoin -Proxy” for traditional investors.

But Méliuz works on a different scale. The market capitalization of the company fluctuates around 305 million Reais ($ 53.8 million), a fraction of his 9 billion Reais Peak after being public in 2020.

The prices were set on 12 June on the Méliuz offer, with the trade of new shares from 16 June. The company has planned two priority subscription periods for existing shareholders – the first at the beginning of June after a cut -off date of 3 June and the second ending on 10 June after a detention of 9 June – which they have first DIBs on the new shares.

Méliuz’s Bitcoin Holdings currently has a modest profit of 3% according to Bitcoin TreasuriesWith an average purchase price of $ 101,575 per coin. The company paid slightly above the market rate for its initial purchase of 45.72 BTC in March and bought with an average of $ 90,926 when the prices were climbing.

“This is a shift in its core activities, but the stock has seen the hype and benefits. It works for them,” Nasser said Decrypt About the strategy spivot.

Founded in 2011, Méliuz built his company on Cashback salons and discount coupons, together with more than 1,000 brands and collected 35 million registered users. Méliuz began to offer Bitcoin exposure to customers Back in 2022 When PayPal and other companies showed positive results that experimented with crypto purchases.

The company’s credit card expanded the footprint of the financial services than simple store rewards, and pioneered the “cryptoback“Function, so that users can get cashback in BTC for their purchases. That function is no longer available.

Published by Andrew Hayward