New p oductivity a alysis shows ROI has g ow sig ifica tly while also f eei g IT capacity, co solidati g tools a d suppo ti g staff wellbei g
LONDON, Nov. 10, 2026 (GLOBE NEWSWIRE) — Co t olUp, a compa y ei ve ti g IT ope atio s with its AI platfo m, today a ou ced that Simpso Haugh, the UK-based, awa d-wi i g a chitectu e p actice, is ow p otecti g up to £2.56 millio of p oductive capacity a ually th ough the combi atio of its VDI e vi o me t a d Co t olUp’s Digital Employee Expe ie ce (DEX) tech ology — a sig ifica t i c ease si ce the p actice fi st measu ed the platfo m’s etu i 2024.
Simpso Haugh has used Co t olUp to mo ito a d optimise its VDI e vi o me t si ce 2024, whe the p actice bega a multi-millio -pou d i vestme t i Cit ix Vi tual Apps a d Desktops, VMwa e vSphe e a d NVIDIA vGPU tech ology to suppo t its 100-st o g team ac oss studios i Ma cheste , Lo do a d Bi mi gham. Two yea s o , Dave Moyes, IT Pa t e at Simpso Haugh, has e-exami ed the figu es — a d fou d the platfo m’s value has co ti ued to g ow.
“Si ce the o igi al elease, ou ave age hou ly cha ge-out ate has i c eased to app oximately £125. We cu e tly have 70 fee ea e s, each with a ou d 1,950 available wo ki g hou s pe yea ,” explai s Moyes. “Based o ou se vice-desk statistics, imp oveme ts i esolutio times, ope atio al expe ie ce a d staff feedback, we estimate that the combi atio of ou VDI e vi o me t a d Co t olUp p otects o ecove s app oximately 15% of p oductive wo ki g time that might othe wise be lost th ough system pe fo ma ce issues, dis uptio a d delays i ide tifyi g a d esolvi g ICT p oblems. Ac oss ou 70 fee ea e s, that is equivale t to app oximately £2.56 millio of p oductive capacity p otected a ually.”
Moyes is ca eful to f ame this as the g oss pote tial value of p oductive capacity athe tha a di ect cash savi g o gua a teed i c ease i fee i come, si ce ot eve y ecove ed hou is billed to a clie t. The be efit is felt th ough imp oved p oject delive y, educed dis uptio a d less elia ce o staff usi g thei ow time to meet deadli es.
“Histo ically, time lost du i g the wo ki g day ofte had to be ecove ed th ough lo ge wo ki g hou s,” says Moyes. “Co t olUp helps us give that time back to ou people, suppo ti g wo k-life bala ce, pe so al developme t a d a mo e sustai able app oach to p oject delive y.”
Co t olUp is also c eati g sig ifica t capacity withi Simpso Haugh’s ICT team. With a expe ie ced desktop e gi ee ‘s sala y ow a ou d £40,000 befo e employme t ove heads, Moyes estimates that Co t olUp’s mo ito i g, automatio a d diag ostic capabilities delive ope atio al capacity compa able to as ma y as two additio al team membe s — ot by eplaci g headcou t, but by allowi g the existi g team to ma age a la ge , mo e complex e vi o me t without a co espo di g ise i headcou t. Automated wo kflows ow suppo t outi e activities such as sta te s a d leave s, p oject c eatio a d a chivi g, while Co t olUp’s diag ostic a d AI-assisted capabilities help the team move faste f om a use ’s epo ted symptoms to the u de lyi g cause.
The platfo m has also helped Simpso Haugh co solidate its ICT applicatio po tfolio, educi g the eed fo sepa ate tools i cludi g a additio al emote-suppo t solutio , while its telemet y a d logs p ovide useful i put to the p actice’s secu ity ope atio s team, suppo ti g i f ast uctu e mo ito i g a d the i vestigatio of pote tial secu ity eve ts.
“Co t olUp is o lo ge simply a DEX mo ito i g platfo m withi Simpso Haugh,” adds Moyes. “It has become a i teg al pa t of how we ma age, suppo t a d imp ove the wo ki g e vi o me t.”
“Simpso Haugh’s expe ie ce shows what a matu e DEX deployme t ca delive ove time,” says Simo Tow se d, SVP of Ma keti g a d Office of the CTO at Co t olUp. “Real-time visibility combi ed with automated emediatio does ’t just fix p oblems faste — it f ees IT teams to focus o highe -value wo k, while givi g employees back time that used to disappea i to system delays.”
Simpso Haugh A chitects is well k ow fo p ojects which elega tly shape a d evitalise u ba a eas. The p actice has a dive se po tfolio i cludi g comme cial offices, hotels, cultu al, educatio , pu pose-built stude t accommodatio , eside tial a d mixed-use eighbou hood developme ts. Key awa d-wi i g schemes i clude: Dea sgate Squa e, O e Blackf ia s, The E gi ee i g I ovatio Ce t e (U ive sity of Ce t al La cashi e), Ci cus West Village (Batte sea Powe Statio Phase 1) a d 4 A gel Squa e, pa t of the 20-ac e NOMA a ea i Ma cheste . Fou ded i 1987, the p actice employs 100 staff ac oss studios i Ma cheste , Lo do a d Bi mi gham. Lea mo e at www.simpso haugh.com
Co t olUp is ei ve ti g IT ope atio s with a AI platfo m built o eal-time data, i tellige t decisio s, a d automated actio to help IT teams detect, esolve, a d p eve t issues befo e they impact the busi ess. The platfo m delive s the ext chapte i mode wo kplace ma ageme t with Auto omous E dpoi t Ma ageme t (AEM), u ifyi g leadi g Digital Employee Expe ie ce (DEX) capabilities with age tic AI to move o ga izatio s beyo d eactive t oubleshooti g towa d p oactive, i tellige t ope atio s at scale. Co t olUp ONE i teg ates eal-time sig als with AI-d ive decisio i g a d automated emediatio to educe ope atio al complexity a d co solidate f agme ted toolsets. IT wo ks sma te , employees stay p oductive, a d dis uptio becomes the exceptio , ot the ule. Lea mo e at www.co t olup.com