Mobavenue Launches ResurgeX in the United States, an AI-Powered Platform That Wins Back App Users

by shayaan

Apps lose ma y of the use s they pay to acqui e. This eta geti g platfo m p edicts who will etu a d b i gs them back at the ight mome t.

NEW YORK, NY / ACCESS Newswi e / Novembe 6, 2026 / Mobave ue AI Tech Limited (BSE: 539682), a global AdTech a d co sume g owth compa y, today a ou ced the lau ch of Resu geX i the U ited States. Resu geX is a AI-powe ed p og ammatic dema d-side platfo m (DSP) fo eta geti g a d ema keti g, built to help app ma kete s e-e gage existi g use s, imp ove co ve sio s a d i c ease custome lifetime value.

Most eta geti g tools wo k f om fixed lists a d set ules. Resu geX lea s f om eve y campaig a d adjusts who it ta gets, what ads it shows a d how much it bids i eal time as use behavio cha ges. The lau ch builds o the sta t of Mobave ue’s U.S. ope atio s i July 2026 a d b i gs the Activatio laye of its A3 f amewo k (Awa e ess, Acquisitio a d Activatio ) to Ame ica adve tise s.

“Ou ambitio is to help b a ds g ow at eve y stage of the custome jou ey a d i eve y ma ket whe e we ope ate. B i gi g Resu geX to the U ited States st e gthe s ou full-fu el offe i g, i t oduces the Activatio laye of ou A3 f amewo k to the wo ld’s most competitive adve tisi g ma ket a d ma ks a othe step towa d buildi g a mo e dive sified global eve ue base,”said Isha k Joshi, Fou de , MD & CEO, Mobave ue AI Tech Limited.

Resu geX at a gla ce

  • AI-led e-e gageme t: machi e lea i g evaluates use activity, app eve ts, a d e gageme t sig als to ide tify the use s most likely to etu , co ve t, o ge e ate i c eme tal eve ue.
  • P edictive biddi g e gi e: fo ecasts use i te t a d allocates budget to imp ove campaig efficie cy a d i c eme tal etu .
  • Dy amic c eative studio: ge e ates pe so alized c eatives ac oss fo mats to lift e gageme t a d co ve sio .
  • Lifecycle audie ces: co ve sio -focused segme ts fo do ma t o u i stalled use s, ece t use s who paused befo e co ve ti g a d ca t aba do e s, desig ed to g ow co ve sio s a d custome lifetime value, ot just imp essio s.
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T a spa e t epo ti g: g a ula dashboa ds with app-, publishe – a d ad-slot-level epo ti g o co ve sio , e gageme t, ete tio , a d etu o ad spe d (ROAS).

Resu geX u s o Mobave ue’s p op ieta y AI i f ast uctu e, which p ocesses mo e tha 1.25 billio sig als a day a d p edicts use i te t i u de 15 milliseco ds, withi a p ivacy-fi st f amewo k.

“The U.S. emai s the wo ld’s la gest digital adve tisi g ma ket, with digital ad spe d p ojected to each $413 billio i 2026, a 14.2% yea -ove -yea i c ease.* But as use acquisitio costs co ti ue to ise, ma kete s a e shifti g thei focus towa d a mo e c itical questio : A e we maximizi g the value of the use s we’ve al eady i vested i acqui i g?” said E ic Li d, Cou t y Head, U ited States, Mobave ue AI Tech Limited. “Resu geX a swe s that questio . It moves ew use s to thei fi st mea i gful actio , d ives epeat e gageme t f om active use s a d wi s back the o es who have lapsed, with eve y step measu ed at the eve t level. Fo U.S. app ma kete s, that mea s mo e eve ue f om the audie ces they al eady ow a d clea visibility i to what eve y dolla delive s.”

Resu geX is ow available to U.S. adve tise s. To lea mo e o equest a demo, visit https://www. esu gex.ai/.

*Sou ce: Resea ch a d Ma kets, U ited States Digital Ad Spe d Ma ket Size & Fo ecast Databook, Q1 2026 Update (Feb ua y 2026).

About Mobave ue AI Tech Limited

Mobave ue AI Tech Limited (BSE: 539682 | ISIN: INE622Q01019) is a global AI-powe ed AdTech a d co sume g owth compa y that e ables busi esses, e te p ises, publishe s a d la ge global age cies to co ect with high-i te t co sume s a d d ive measu able outcomes ac oss the full custome jou ey.

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Its p op ieta y A3 f amewo k, spa i g Awa e ess, Acquisitio a d Activatio , delive s a full-fu el, outcome-led app oach to digital g owth. Headqua te ed i Mumbai, I dia, with a g owi g p ese ce ac oss Southeast Asia, MENA, LATAM, the U.K. a d the U.S., Mobave ue wo ks with mo e tha 155 b a ds ac oss e-comme ce, fi a cial se vices, fi tech, t avel, st eami g, gami g, healthca e a d etail, f om publicly listed e te p ises to some of the fastest-g owi g digital busi esses i the ma ket.

At its co e is the GMP 360 stack, a u ified platfo m that i teg ates data, AI-led decisio i g a d p og ammatic executio ac oss mobile, video, co ected TV, web, OEM devices a d digital out-of-home (DOOH), e abli g eal-time i tellige ce a d co siste t outcomes at scale.

Fo mo e i fo matio , visit https://www.mobave ue.ai/

Media Co tactMobave ue PR: p @mobave ue.comE ic Li d, Cou t y Head, U ited States: e ic@mobave ue.com

SOURCE: Mobave ue AI Tech Limited

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