Most lifecycle emails still u o a cale da : day 1, day 3, day 7. A use who is stuck o day 2 waits fo the schedule. A use who al eady fi ished setup still gets told to fi ish setup. Reachi g people at the ight mome t eeds a develope to build each t igge . So most teams build two o th ee a d stop.
Eve y email sta ts f om somethi g the use did, o did ‘t do:
They got stuck: “Sig ed up, o p oject i 3 days → se d a udge.”
They we t quiet: “No logi fo 14 days → wi -back email.”
Thei t ial is e di g: “T ial e ds i 2 days → emi de at 9am thei time.”
Thei payme t failed: “Payme t failed → email ow, agai i 3 days if ot fixed.”
They hit a limit: “Hit the pla limit 3 times i a week → upg ade email.”
They showed buyi g i te t: “Clicked the p ici g li k i a email → ale t sales i Slack.”
Checked at the mome t of se di g. If the use did the thi g while the email was waiti g, they we e skipped. Nobody gets told to do what they al eady did.
O e email a day at most. Each pe so gets at most o e behavio al email pe day, ac oss all ules. Upg ade, a d eve y o boa di g ule i that g oup stops.
Eve y skip has a easo . Fo each pe so , the ule shows what happe ed a d why: se t, u subsc ibed, al eady emailed today, acted while waiti g.
P oof the mome t matte ed. Each ule has a goal, such as “c eates a task withi 7 days.” Keep a small holdout g oup, a d Mailazy shows the lift agai st se di g othi g. A/B tests compa e ve sio s.
AI u s o ly whe a ule is c eated o cha ged. A pe so co fi ms the ule a d the email. If somethi g is u clea , Mailazy asks o e questio i stead of guessi g. Afte that, eve y se d is decided by what the use did, checked by plai ules.
Use actio s a ive as eve ts f om the custome ‘s se ve th ough the Mailazy API, so obody ca fake them. The ma kete desc ibes the p oduct i o e li e a d gets 8-10 suggested eve ts, each with code. O the develope pastes o e
Ma kete s ca w ite ules befo e the eve ts exist. Each ule waits a d says whe its eve ts a ive. Mailazy eve tu s a ule o by itself.
“A cale da does ‘t k ow whe a use is stuck. Thei behavio does. Now the ma kete who k ows the custome w ites the t igge i o e se te ce, the email a ives the mome t it’s eeded, a d the holdout shows whethe it helped. AI d afts the ule. It eve decides who gets a email,” said Gopal Kuma , Head of P oduct at Mailazy.
Behavio al emails a e available today.
Guide: mailazy.com/docs/guide/behavio -emails
Mailazy is email automatio fo p oduct teams. P oduct ma age s, g owth ma kete s a d the e gi ee s who suppo t them u o boa di g automatio s, ewslette s a d eve t-t igge ed email f om o e dashboa d.
E gi ee s co ect it with o e API call, a d AI assista ts such as Claude a d ChatGPT ca u it th ough the Mailazy MCP co ecto . Email goes out th ough each custome ‘s ow SMTP p ovide , such as Amazo SES, Se dG id o Mailgu , so thei domai a d se de eputatio stay thei s. Pla s a e p iced by p oducts a d team membe s, with o pe -email fee.
Lea mo e at mailazy.com.
Media Team [email protected]
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