Crypto-Fueled Rekt Drinks Sells 1 Millionth Can Amid MoonPay Collab

Web3-consumer company Rekt Brands sold its 1 millionth look of its Rekt Dranks Spraying Water and surpasses his first major milestone with the sold-out drop of his “Moon Crush” taste-a peach cooperation with Raspberry-Aromatized Collaboration with Payment Infrastructure Company.

The sale follows the earlier sale collaborations of Rekt with leading Web3 brands such as Solana Defi Protocol Jupiter, Ethereum Layer-2 Network Abstract and Coinbase’s Layer-2 Network, Base. Rekt has already worked with a number of crypto-native brands, but says it was picky when cultivating collabs.

“We have received a large number of incoming questions from some of the biggest brands of Crypto, but it is super important to us to be selective to maintain the premium feeling of stretching,” Brands co-founder and CEO Ovie Faruq said Decrypt.

(Disclosure: Ovie Faruq’s Canary Labs is an investor in Dastan, the parent company of Decrypt.)

‘We want to work with brands that are able to form partnerships that are really strategic for the goal of stretching to become one of the greatest global drinks brands, “he added.

In particular, Faruq emphasized the role of Moonpay as a ‘gateway’ between non-crypto and crypto users as a reason that the collaboration was ‘complete sentence’.

“We are very happy to bring something to life that is both delicious and deeply connected to the crypto community,” said Moonpay President Keith Grossman Decrypt.

Stretch Brands has bridged the gap between web3 and the real world with the sale of his Sparkling water since November 2024. In the first sale, 220,000 cans stretches of his “liquidated lime” taste in less than 48 hours, so that buyers of drinks are stimulated with “drunk points” -the Points program of the brand that eventually manifested itself in the launch of the stretching crypto -token.

While few had heard of the brand outside of crypto, Faruq said Decrypt In June that momentum started to build after it was sold out with Abstract and NFT Marketplace.

Shortly thereafter, the brand Deserved placement at three different locations in South California 7/11.

The Ethereum-Token of Stretch reached a advertising place of approximately $ 583 million in August, and grew almost 1,400% compared to the launch of November 2024. It is now being traded on a market capitalization of $ 341 million.