AI Startup Says It Will Pay People $2,000 a Month to Masturbate—Yes, Really

Joi AI says it will pay people $2,000 a month to masturbate. Yes, you read that correctly.

The startup of AI companion is hire Ten “masturbation consultants” will test a feature called Daily Guided Masturbation, which uses mood-tailored AI voice sessions to guide users through the experience. Participants would document how regular use affects stress, sleep quality, mood and self-confidence. The four-week role is open to adults aged 18 and over in the US and UK

“The role is real and we’ve had a great response since the publication went live,” said Julie Levin, head of brand and communications at Joi AI Declutter.

The list describes ideal candidates as “articulate, observant and impossible to blush” – people who can describe sensations “better than a sommelier describes a wine.” The post also promises flexible scheduling and “the most interesting ‘What do you do for a living?’ answer to every party.”

Joi AI is an online platform featuring AI-generated avatars, voice interactions, and personalized chat experiences built around companionship and intimacy. Joi AI describes the new consultant role as structured product testing directly related to the new feature.

“The role includes testing and providing feedback on the mood-tailored AI voice-enabled sessions, as well as providing feedback on the overall user experience,” Levin shared. Declutter.

According to Levin, participants complete guided sessions and submit written questionnaires directly to the Joi AI team. Sample questions ask whether the voice matched the selected mood, how immersive the session felt, and whether delays or pauses disrupted the experience.

The list comes as platforms including Replika and Character.AI have built a large user base around AI-powered relationships and conversational experiences. Joi AI operates primarily through its website and not through major app stores. Levin said the company has more than 1 million monthly active users worldwide and millions of interactions each month, but declined to reveal total download figures.

Unlike AI assistants like Alexa or Siri, designed to assist with everyday tasks, Joi AI operates in a smaller part of that market, focusing on sexual exploration, fantasy and digital intimacy. The company renamed from EVA AI in April 2025, during what it described as its first Dating Stress Awareness Day campaign.

“Joi AI aims to make AI companionship more immersive, personal, and emotionally responsive,” said Levin. “We are innovating features like Daily Guided Masturbation to make AI a more intuitive part of people’s daily wellness routines, and not just a new experience.”

The hiring wave also comes as research shows that the use of AI partners is becoming more common among people who are already in relationships, often without their partner’s knowledge. A new report from the Wheatley Institute at Brigham Young University and the Institute for Family Studies finds that among dating, engaged, and married young adults who regularly use AI romantic companions, nearly 3 in 10 say their real-life partner didn’t know about it.

AI companion platforms are also facing increasing legal scrutiny, including lawsuits alleging psychological harm to minors and deceptive chatbot behavior. Examples include a settlement against Character.AI over the suicide of a Florida teen and a separate lawsuit from Pennsylvania accusing the company of allowing a chatbot to pose as a licensed psychiatrist.

Levin said the recruitment campaign was intended to both generate discussion and recruit testers.

“It was both,” Levin said. “We’re really looking for people who can provide thoughtful feedback in this category, but the campaign is also intended to start a conversation about how people are increasingly using AI for masturbation as a healthy, relaxing habit.”